Yellow Jersey Web Design

Here at Yellow Jersey we believe your website is never “done”. It is an organic thing that should grow and develop. This means a constant process of refreshing and adding content. This requires an investment of time, something small business owners are notoriously short of, but it is well worth it if done correctly.

Keeping your site current is important for a number of reasons:

• Your website is often the first impression a customer will get of your business and we all know how important first impressions are! You want to create energy and vitality. A fresh, current site portrays a vibrant, thriving business.
• Most businesses start off with 3-10 pages on their site. This is a good start but should definitely not be the end. The more relevant pages you have the better your chances of a good search ranking.
• Keep people coming back for more. If your site is interesting enough and updated frequently you will get repeat visitors to your site or even subscribers to your rss feed or your newsletter

A newsletter is a great way of combining your marketing efforts. The content you create for your newsletter becomes the content for your site. And if you host the content on your site, readers of your newsletter will click through and so be driven onto your site.

If you have a content managed site or a knowledge of html this is easy to do. Write the text, put it on your site and create the links in your newsletter. (If you have an email marketing service like Constant Contact this is a simple process). And voila you have a double edged marketing tool.

If you don’t have either we can help. We can either create you a content managed site or we can upload your newsletter content to your site for a very affordable monthly charge.

Either way we can empower you to cost effectively grow your business.