Yellow Jersey Web Design

“The cost of acquiring a new customer can be as much as 5 times
the cost of keeping an old one.” (source: Peppers and Rogers)

“Permission e-mail campaigns are ten times more effective
than direct mail campaigns.”(source: IMT Strategies)

Email marketing can be a very cost effective and powerful tool in your marketing efforts. Companies are increasingly turning to online forms of marketing such as search engine optimization, banner ads, google ads and email marketing. Email marketing is the simplest, and most targeted of these options.

Email Marketing is:

Effective:
Sending out regular newsletter with information that is relevant and interesting to your client base is an excellent way to keep in communication with them, thereby increasing your chances of referrals and repeat business. If you can make your newsletter content valuable enough your newsletter may even become a value add that you provide for your customer, increasing your value from their perspective.

Targeted:
With permission based email marketing your message is going directly to people who are interested in your product. Whether they be existing or past clients, or potential clients who have signed up for your newsletter on your website, your audience is targeted and open to listening to your message.

Affordable:
Email marketing is incredibly cost effective. If you use an email marketing service (Should you use an email marketing service?) you can find packages for as low as $15 a month. For small businesses email marketing is a powerful tool and in this arena the playing field can be completely leveled. With a professional, branded and interesting email newsletter a small business can compete equally with a much larger business with a far greater marketing budget.

Green:
It’s great for the planet and this can also be an effective selling point to get email addresses from your clients and potential clients.