Yellow Jersey Web Design

When you enter the world of search engine optimization there are so many stats that suddenly become important to you:
 

• Unique visits to your website
• Page Rank
• Page Views

 
It can all become overwhelming and essentially distracting.

The most important thing to keep in mind as you plan and implement your seo plans is:

What am I trying to achieve, what constitutes a conversion to me?

 
This should be both the starting point and the goal of your campaign. For some a telephone call or the completion of the contact form would be considered a successful conversion. For others, signing up for their monthly newsletter or registering for a course. Those with ecommerce sites would be aiming for a sale.
 

Once you know your goal, everything shifts into a different focus.

 
Your keyword choice should be based on drawing those potential conversions in.
 
Your site should include “calls to action” that drive visitors towards that conversion
 
Your success rate should be based on how many conversions have been achieved.