Yellow Jersey Web Design

Web Marketing Tips

Think local.

It’s very hard to compete with the millions of websites on the world wide web but how about just competing with businesses in your town.
 
Including your town as one of your optimized keywords and entering your business’s info on local directories can go a long way to helping you be found by your local customers.

When you enter the world of search engine optimization there are so many stats that suddenly become important to you:
 

• Unique visits to your website
• Page Rank
• Page Views

 
It can all become overwhelming and essentially distracting.
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Why are links important for search engine optimization?

 Links are very hard for webmasters to manufacture artificially and so search engines, and particularly Google, rank them very highly as evidence of your websites’s popularity.
 
Links are essentially the highway around the world wide web. Google and other search engines send their spiders along this highway indexing sites and assessing their popularity.
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