Yellow Jersey Web Design

Email Marketing Tips

Here at Yellow Jersey we believe your website is never “done”. It is an organic thing that should grow and develop. This means a constant process of refreshing and adding content. This requires an investment of time, something small business owners are notoriously short of, but it is well worth it if done correctly.
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• Know Your Target Audience
  Tailor your message according to your audience and your objective. Know what motivates your recipients and use it to determine how, and in what order, to describe the benefits of your offer.
• Be Clear and Concise
  Stick to simple words, short phrases and paragraphs consisting of 1-3 short sentences. Your recipients should not have to think too much, parse long sentences or read big sections of text. Check for words that can be eliminated. You will be surprised at how many you find and how much cleaner your writing is when you are finished.

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Email marketing is an affordable and effective marketing technique that can help you grow your business while keeping costs low. (The value of Email Marketing)
But do you really need to pay for an email marketing service when you can just as easily send emails from your own email account? You might be surprised to see how many reasons there are to answer yes to this question.

The short answer is that regular email accounts are just not set up for mass email marketing.

We have compiled a simple list of reasons why this is the case, and why an email marketing service might be just what you need to jumpstart your online marketing efforts.
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