Yellow Jersey Web Design

Web Marketing Tips

Search engine optimization (SEO) is a hot topic. You have spent the time and money on getting a good website, now you want it to be found.

The first thing to understand about SEO is in order to get a good search ranking you need to give Google, and the other search engines, what they want.  So what is Google looking for? Well it’s very simple, really, what they want is good, relevant sites, sites that provide their customers – your customers! – what they want.
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Here at Yellow Jersey we believe your website is never “done”. It is an organic thing that should grow and develop. This means a constant process of refreshing and adding content. This requires an investment of time, something small business owners are notoriously short of, but it is well worth it if done correctly.
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• Know Your Target Audience
  Tailor your message according to your audience and your objective. Know what motivates your recipients and use it to determine how, and in what order, to describe the benefits of your offer.
• Be Clear and Concise
  Stick to simple words, short phrases and paragraphs consisting of 1-3 short sentences. Your recipients should not have to think too much, parse long sentences or read big sections of text. Check for words that can be eliminated. You will be surprised at how many you find and how much cleaner your writing is when you are finished.

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