Yellow Jersey Web Design

Website Design Tips

A few years ago we at Yellow Jersey Design started experimenting with an up and coming open source software script called WordPress. We created a few sites for customers using WordPress and have never looked back.

Today 95% of our projects are built on a wordpress platform. It is versatile and user friendly and allows us to create fabulous websites for our clients at a fraction of the cost.
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• Know Your Target Audience
  Tailor your message according to your audience and your objective. Know what motivates your recipients and use it to determine how, and in what order, to describe the benefits of your offer.
• Be Clear and Concise
  Stick to simple words, short phrases and paragraphs consisting of 1-3 short sentences. Your recipients should not have to think too much, parse long sentences or read big sections of text. Check for words that can be eliminated. You will be surprised at how many you find and how much cleaner your writing is when you are finished.

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Writing web copy can be tricky. It is very different than any other form of business writing or marketing. On the web people have less tolerance for a lot of text, they generally skim through it. Yet, at the same time studies show the majority of people online are researching and looking for information, so your web copy needs to have some substance to it- to meet this need.

Then there is the added complication of search engine optimization. Your text is one of your primary tools to improve your search engine rankings, but how do you write text that’s full of searchable keywords but still interesting and enticing to your web visitors? After all why drive people to your website if you cannot impress them once they get there?

Its all about balance.
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