Yellow Jersey Web Design

Why are links important for search engine optimization?

 Links are very hard for webmasters to manufacture artificially and so search engines, and particularly Google, rank them very highly as evidence of your websites’s popularity.
 
Links are essentially the highway around the world wide web. Google and other search engines send their spiders along this highway indexing sites and assessing their popularity.
Read the rest of this entry »

Search engine optimization (SEO) is a hot topic. You have spent the time and money on getting a good website, now you want it to be found.

The first thing to understand about SEO is in order to get a good search ranking you need to give Google, and the other search engines, what they want.  So what is Google looking for? Well it’s very simple, really, what they want is good, relevant sites, sites that provide their customers – your customers! – what they want.
Read the rest of this entry »

Here at Yellow Jersey we believe your website is never “done”. It is an organic thing that should grow and develop. This means a constant process of refreshing and adding content. This requires an investment of time, something small business owners are notoriously short of, but it is well worth it if done correctly.
Read the rest of this entry »